The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

The unique Pokémon collectible known as 'Cheetozard', a very stale Cheeto shaped like the fire type final evolution, has sold for close to $88,000

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.