Zheng represents the brand’s first Chinese athlete and second international signee. The 6’2” point guard from the Class of 2026 is more than just a rising star, he’s the face of a new ...

With Zhu’s mixed Chinese and Jamaican heritage and growing stateside reputation, Curry Brand isn’t just making a marketing move, it’s staking a claim in the future of global basketball.

Curry Brand signs Chinese basketball star Jacob Zhu in a groundbreaking NIL deal, expanding its global presence and redefining youth athlete branding.