Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...

We can answer these questions by mapping behavior to the marketing funnel, allowing us to understand ... But first, we need to define what the right data is by identifying meaningful behaviors ...

Kyle Skibbe, VP of Product Management, and Jason Telmos, VP of Product Marketing, talk through 6sense’s Intelligent Workflows ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

Whether you know it or not, you’re part of someone’s account-based marketing (ABM ... engagement and move prospects further into the sales funnel. As prospects engage with your content ...

Codebreak’s Joel Stone explains why many service-based brands and e-commerce businesses cannot afford to ignore retargeting and regular emails, even if some people don't like them.

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing ... relevant. Define when leads should ...