This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales creation. With companies competing for online presence and income, grasping and ...

If there was a venn diagram of the two worlds what would ... followed by these cults are not that different from the marketing funnel that preaches making potential customers aware of the product ...

Amazon Ads offers services to build creative using a brand’s digital and social media assets at varying rates. Brands can also use their TV-quality creative across other Amazon Ads placements ...

March 7 was the first "funnel" deadline of the legislative session. Bills that didn't get through a committee by then are done for the year (for the most part). April 4 is the second "funnel." ...

The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of creator marketing is already over. Over the past decade, experimental social media ...

We tend to visualize the B2B marketing funnel as a neat, downward-sloping structure where buyers remain on a linear path. We all know it’s not that simple. If we’re playing the analogy game ...