Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

As The Social Network enters its 15th anniversary, there is one big thing about the movie that makes it a masterpiece and ...

The evening was winding down, but there was still one big award to give out: Humanitarian of the Year, which this year would ...