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Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

You can control the performance of your content by perfecting the very psychological triggers that make people unable to look ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Kendrick Lamar’s Super Bowl LIX performance wasn’t just entertainment. It had a ripple effect in fashion and advertising, we ...

Social media advertising faces a significant ... Maintain authenticity in presentation and messaging Success in social media ...