Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the ...

A 2025 Forrester Consulting Total Economic Impact™ study commissioned by Sprout ... According to Ryan Wenstrup-Moore, Social Media Manager at The Kroger Co., “Influencer marketing is a core way we ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

You can control the performance of your content by perfecting the very psychological triggers that make people unable to look ...