We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer ...

Consuming news on social media is often associated with "doom scrolling," where people spend excessive time online consuming ...

From Madonna to Jack Nicholson, this performance artist attends Paris Fashion Week impersonating some of the world’s most ...

Marcus Krzastek, president, international, at VaynerMedia, has said that the agency is pushing clients to put 20% of their ...

Heriot-Watt joined forces in their desire to give back to the community work as part of their EmPOWER programme project.

In a significant recognition of its long-standing dedication to environmental stewardship and responsible business practices, ...

We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

Just how influential is social media on supermarket sales? I’ll share one story. A retailer came to me and said, “Rick, we ...

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...