Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move:  Artificial ...

The book talk hoped to inspire Gen Z audiences to address the damaging effects of social media.

Neha Garg, a former engineer with a passion for ethical business, founded White Bunnie to help brands connect with customers ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

A new report by INFORMAS Canada found that children see more than 4,000 digital food ads a year, with teens seeing double ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.