But while dialing back media spend may seem to make sense for short-term budgetary concerns, marketers focused on mitigating the impact of a recession and maximizing the effectiveness of their ...

Discover why we're drawn to negativity online, how constant complaining shapes our mindset, and what you can do to take back ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Consuming news on social media is often associated with "doom scrolling," where people spend excessive time online consuming ...

From Madonna to Jack Nicholson, this performance artist attends Paris Fashion Week impersonating some of the world’s most ...

Marcus Krzastek, president, international, at VaynerMedia, has said that the agency is pushing clients to put 20% of their ...