Think back just a decade ago when discovering a music festival meant stumbling across a poster at a record shop or hearing ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...