After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...