Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than ...

To align with this shift, Unilever plans to increase its social media advertising investment, reinforcing the significance of ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

We need new language for the ills of modern life—a framework for understanding why we feel emotionally unwell in a time of ...

Digital Silk, has released its latest insights on the top branding trends shaping 2025. As brands navigate an increasingly ...

How businesses deploy marketing strategies is changing; the relationship between brand equity and lead generation is now a ...

A new parenting movement is gaining momentum, and it’s reshaping how families approach their evening meals. Known as “3:45 ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

It all began with a craving — a pregnant woman’s yearning for something nostalgic yet indulgent. Little did Sarah Hamouda ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

Michael Hill marketing boss Jo Feeney has spoken of her journey to return meaning to the brand in an emotional presentation ...

This Raya, Grab Malaysia is delivering something deeper than just meals or parcels — they’re delivering heart. In ...