Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than ...

Branding, often perceived as a concept reserved for consumer goods or large corporations, holds immense significance in healthcare—especially for nurse practitioners (NPs) operating private practices.

African youth culture publication, Zikoko, is thrilled to announce NIVEA as the official headline sponsor for HERtitude 2025, ...

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.

How businesses deploy marketing strategies is changing; the relationship between brand equity and lead generation is now a ...

Hyundai has teased pictures and video of a new gaming-inspired Insteroid concept car. Described as a ‘bolder statement, ...

Dartmouth student activists squatted on the campus quad to protest apartheid in South Africa. Then, one night, student ...

Luxury dining, like many other industries, has experienced significant shifts in customer expectations: the rise of vegetarian cuisine in the 90s, growing concerns over traceability in the early 2000s ...

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and ...

From targeting high-net-worth individuals in lower tier cities with a ‘phygital’ approach to doubling down on storytelling, we unpack the findings of a new report on how to capture the spend of ...

Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

Michael Hill marketing boss Jo Feeney has spoken of her journey to return meaning to the brand in an emotional presentation ...