PORTLAND, Ore. (AP) — The Portland Fire hired Alex Sarama as the franchise's first head coach Friday. Sarama is currently an assistant coach for the Cleveland Cavaliers. The Fire, who begin play next ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

The NBA, in the memo, told teams that arena staff “must be trained to identify behavior that violates NBA rules and to respond proactively.” The NBA, like many leagues, also has a video detailing a ...

The NBA’s comeback to NBC this season will sound a lot like it did in the 1990s. NBC Sports announced that it will revive the iconic Roundball Rock theme and use an AI-generated version of longtime ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the ...

Topps returns to NBA trading cards for the first time since 2009-10, launching Topps Basketball on Oct. 23 through Fanatics ...

Kareem Abdul-Jabbar was the first player in the 20-season club, getting there in 1988-89. Robert Parish followed in 1995-96 ...

There are some people out there who really, really care about a theme song written by former Entertainment Tonight host John ...

Amen Thompson, the twin brother who plays for the Houston Rockets, is the one you covet in fantasy. He scores and boards, ...

When rapper-actor Common was a kid, he carried towels and sneakers as a Chicago Bulls ball boy who was close enough to hear the squeak of shoes and the roar inside the arena.

Earvin "Magic" Johnson will serve as the grand marshal for the 2026 Rose Parade with the theme "The Magic in Teamwork." ...

MIAMI (AP) — Milwaukee coach Doc Rivers is, by his own admission, not the best referee. When he is calling fouls in practice, he doesn’t call much. The NBA sent him and his colleagues some help this ...