Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

FCM Travel – Flight Centre Travel Group’s “flagship large market business travel division” – has appointed Michelle Jolley to ...

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

Stellantis is tweaking the duties of its existing marketing team while it looks to fill several key positions. Lucy McLellan, senior vice president, global chief marketing and communications ...

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performanceCONWAY, Ark., March 11 ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

The digital marketing landscape has just witnessed history in the making. Tariq Mushtaq Khatri, a rising star in the w ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Cracking an international market is a goal for most growing corporations, yet the misuse of simple words can sabotage even your best global marketing efforts. Just as one size doesn't fit all in ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...