Award-winning integrated marketing agency Carswell Gould has launched The Marketing Forecast 2025 – a comprehensive global ...

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...

HCM City (VNA) – In the context of global concerns about climate change, environmental protection, pollution levels and waste management, the role of corporations in promoting social causes and ...

Sussex-based Quad, a global marketing experience company, is not expecting a substantial impact on its business due to tariffs. However, company leadership said Wednesday that tariffs could put ...

World Leaders Join Prominent Experts in Business, Health, and Philanthropy to Discuss Pressing Global Issues at Milken Institute 2025 Global Conference The Milken Institute today announced its ...

ICAS looking into emerging issues of AI generated ads, influencer marketing Guy Parker, President, ICAS said ICAS has set up a working group to focus on AI and its implications in advertising in ...

Since the 1990s, business (B2B) marketing has been in debate, and marketers have been unable to agree on a B2B branding model. This paper is an analysis of the B2B marketing field and discusses ...

Global advertising and marketing spending in 2024 increased 8.7% to $1.776 trillion, but is projected to decelerate in 2025, posting a 5.3% gain, according to research by media economist PQ Media.

Taiwan remains one of the most sensitive issues. China considers Taiwan to be a breakaway province and tensions surrounding Taiwan’s future have drawn in the United States and other global powers.

Brand Marketing Global CMOs’ biggest challenges and priorities for 2025 Unsurprisingly, top of mind for global CMOs heading into 2025 are AI and budgets, per a new CMO study from Serviceplan Group.

Nielsen’s Annual Marketing Report shows that marketers deem social media, search and online display and video to be the most effective digital channels in their quiver. Nearly 80% of them perceive ...

For Siemens PLM Software’s global marketing organisation, driving universal brand and message consistency was an elusive target. A one-size-fits-all marketing message didn’t work across the myriad of ...