We have this conversation so often with clients embarking on a logo design project that I’m amazed it’s taken this long to write about it… so here is a post about what makes a good logo.

A good logo will have a sense of timelessness about it. A logo that feels anchored in a certain time period may become outdated or need substantial repurposing. The best logos change very little ...

In fact, when Steve Jobs hired Paul Rand to design the NeXT Computers logo, he hired him for $100,000. To Jobs distaste, Rand said he would provide only one iteration.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third ...

To help inspire you to design (or refine) your logo, we curated this list of 11 real estate logos that helped build iconic brands. They run the gamut from solo agents to tiny but mighty boutique ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...