And Just Like That... is a comedy-drama series that is essentially a sequel to the popular HBO series Sex and the City, which ran between 1998 and 2004.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...