The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Meghan Markle has made a 'noticeable shift' in how she uses social media in recent weeks, a PR expert has claimed, and it ...

OVIOS is more than just a brand; it's a promise of a better, more beautiful home. With its comprehensive upgrade, OVIOS is ...

SINGAPORE: At least a dozen TikTok employees in Singapore were let go with immediate effect, as the firm trimmed its back-end ...

The book talk hoped to inspire Gen Z audiences to address the damaging effects of social media.

The world of fashion has always been about pushing boundaries, challenging norms, and redefining what is considered ...

Welcome to the Money blog. We're covering a signal from Rachel Reeves that she will cut the cash ISA tax-free limit and a ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice’s Shopper Experience Index, which surveyed over 8,000 consumers from ...

Ready to go green for your next family movie night? Then you've come to the right place. These eco-friendly movies are full of beautiful images -- and powerful themes about nature and the environment.