For years, experts have warned of the dangers and negative impacts social media can have on our minds. Those impacts are also ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

The report was based on data from a survey of 600 marketing professionals (a combination of B2B and B2C) based in the United States. Some 26% of respondents say email is the digital marketing channel ...

Nihal Rajan discusses Jockey’s Gen Z shift through the JKY Groove collection, highlighting a move towards comfort-led fashion ...

Upward comparisons—spotting the gap between who I am and who I aspire to be—often lead to dissatisfaction. People scroll for ...

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of ...

Alongside that, the agency also handles RIUH, a popular arts and cultural festival under the Ministry of Communications of ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...