"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

Sensationalism, controversy, and misinformation outperform factual reporting, eroding trust in journalism and deepening ...

After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

NEW YORK – Honda and the National Hockey League (NHL ®) today announced a multiyear renewal of their longstanding United ...