According to a recent report from the Reuters Institute for the Study of Journalism at the University of Oxford, for the ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

Digital life makes things easier but lonelier, flatter, and less human. Are we trading too much for convenience?

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast corporate names, storefronts on parade routes are adorned with rainbows ...

Upward comparisons—spotting the gap between who I am and who I aspire to be—often lead to dissatisfaction. People scroll for ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

The impact of COVID-19 is widespread, and it will shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind ...