Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

Under this mandate, the agency will develop and execute a high-impact social media strategy, focusing on strengthening brand ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

However, influencer marketing comes with both opportunities and challenges that brands must navigate to achieve maximum ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

Hashtags like #boycott_ranveerallahbadia and #unfollow_ranveer_allahbadia trended on social media, with users urging each ...