How To Measure Brand Marketing Efforts (And Prove Their ROI)

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.
Northwestern University Clinical and Translational Sciences Institute

Collaborative Approach to Defining Data Sharing Metrics Named Finalist in NIH S-index Challenge

A collaborative multidisciplinary team that includes Northwestern’s Kristi Holmes, PhD has been named an NIH S-index ...

From Data to Decisions: Shireesha Gorgilli’s Approach to Product Management

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...