Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

Despite the hundreds of lifestyle and fashion brands out there, Hugo Boss is a well-known and highly respected name across the world. It's particularly renowned for its line of perfumes and fragrances ...

Hugo Boss recorded another quarter of sluggish growth between July and September, blaming the macroeconomic environment. Sales at the German company inched up 1 percent on a currency adjusted basis ...

In line with the company's CLAIM 5 growth strategy, both BOSS and HUGO undertake a new, modern brand identity focused on a younger and more global demographic. The entire collection design, store ...

Hugo Boss said the company's back-to-basics, profit-optimization strategy is working and this seemed to be borne out by the German brand's results in the fourth quarter of last year. Sales in the last ...

Hugo Boss is shining a light on denim. As part of a brand refresh that started last year, the German company is launching Hugo Blue, a collection dedicated to denim that will debut in the summer of ...

Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which will be in two parts, focuses on Hugo Forward, a new platform that ...

As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the launch of "two simultaneous star-studded global campaigns" for the Hugo and Boss brands. Along ...

Hugo Boss on Tuesday pointed to deteriorating U.S. consumer confidence, with uncertainty around tariffs and immigration policy dampening both domestic and tourist spend in its largest single market.

Hugo Boss started his clothing company in 1924. After filing for bankruptcy in 1931, he reached an agreement with his creditors to start again with just six sewing machines. He was a Nazi and supplied ...