As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...
Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...
A reward being programmed to occur is one thing, but more important is how it is experienced, and you can organise that for ...
AI has only amplified the problem, and developing, training and deploying bots to mimic humans on social media has never been ...
A groundbreaking new study of young people's digital media use has revealed surprising results, including evidence that ...
This behavior accelerates among younger audiences. For brands, this means the days of relying solely on in-game advertising or linear TV sponsorships are over. The streaming revolution demands more ...
In the ongoing debate over the benefits and harms of smartphone use in children, initial data from a US survey suggests the ...
Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...
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