People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

Quad’s new Marketing Experience Innovation Center is an immersive, interactive playland for next-gen marketing solutions.

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Before they were called mid-lengths, Dave Parmenter and his Stubb Vectors were darn close. Sam George looks at the history of ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

The current batch included both fresh graduates and experienced professionals from various fields such as Finance, IT, Consulting, and Sales & Marketing. Many students, as per IIM-L, came from ...