As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...

There are two marketing strategies for generating leads: outbound and inbound. Outbound marketing tries to push a message out to potential customers. Outbound marketing activities include trade ...

According to HubSpot, inbound marketing costs 62% less per lead than traditional outbound marketing. This is particularly important for small businesses with limited marketing budgets. Inbound ...

Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. However, depending on the situation—the target audience, campaign budget, etc.—one approach may ...