Track inbound traffic from press release by using hyperlinks appended with UTM links. ... tracking the impact of your communications program directly on your business goals.

Inbound marketing is about providing value-filled content to your respective consumers. Rather than selling, you’re providing solutions to potential problems or starting a conversation with your ...

Not all of your inbound traffic is going to come in to your website from your appended link. Some websites hosting your Business Wire news release will strip that appended data out.