Take inbound and outbound, which have long been the pillars of a modern day GTM strategy. These strategies might not be dead, but the ways we’ve relied on them to fuel growth are no longer viable.

IRONSCALES announces the launch of its GPT-powered Phishing Simulation Testing and Accidental Data Exposure capabilities at Black Hat 2023.

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...

Outbound marketers use ideal customer profiles, firmographics, and other cold prospect data to cast a wide net for potential buyers. Most platforms have responded to the lockdown on consumer data by ...

A Data Transfer and Use Agreement (DTUA/DUA) is a legally binding contract used for the transfer of data that is not public or is otherwise subject to restrictions on use. The data can be created by a ...