A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. The study, “How Much Time Do You Have Before ...

In this guide, we explore the top B2B database providers that collect and manage reliable and accurate data for your business’ marketing and sales needs. Lead generation companies are businesses that ...

People often rely on digital means to find solutions to their problems. This applies to every industry, but to some more than others. For example, one in 10 Americans use social media to find ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

This article is sponsored by HubSpot. For small business owners wearing multiple hats, lead generation often feels like a constant struggle between feast and famine. One month brings a flood of ...

As a digital agency founder, I believe small business owners are innovators, searching for tools to build trust and generate more leads. While many social media sites exist to support digital ...

Do the skills that make someone an effective salesperson translate across all sales situations? Can someone who's a great listener, gives attention to detail and consistently communicates value be ...

The success of your startup depends on your customers. While maintaining relationships with current clients is essential, bringing in new ones is crucial to the continued success of any business.

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...