Additionally, the company's target audience may be very niche, making it difficult to reach potential customers through mass marketing efforts. This is where inbound marketing comes in.

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That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used ... routing issues, or an ineffective marketing strategy that is eating into your ROI and ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

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Traditional marketing is losing its effectiveness in today’s digital-first world. With 1.4 billion pieces of content created daily, executives struggl ...

Jenna Miller, CEO, Emerald Strategic Marketing Marketing firm specializing in tech companies upgrades, enhances website for Schaumburg, I ...

Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.