In 1925, J.C. Penney bought 120,000 acres in Clay County, Fla. He envisioned an experimental farming project and a final home ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

The Getaway, its appropriately titled and frenetically-paced hero spot created by Combo, resembles a trailer to a ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

JCPenney is hosting its first-ever Summer Deal Jam, so our deals editors scoured through home, apparel and beauty sales to ...

In event marketing, the giveaway has long served as a post-event brand reminder. As consumer expectations evolve, so must ...

Market Veep is a two time INC. 5000 fastest growing company winner, HubSpot-accredited, and diamond-certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted visits.

Several new stores and restaurants are opening in the Southlake Mall, where the food court will again soon be full for the first time in years.

Local digital insurer OneDegree has appointed Bonnie Mak as head of branding and marketing communications. She will report to deputy chief executive Emily Chow.