Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

JCPenney detailed its Q4 strategy at a virtual briefing hosted by CEO Marc Rosen and Chief Merchandising and Supply Chain Officer Michelle Wlazlo. Guiding the seasonal playbook is a $1 billion ...

On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis. As the ...

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...

The more than 7% decline in JCPenney shares on Monday added to last week’s selling pressure and the 45% drop the stock has seen so far this year. Related Content These Five Department ...

JCPenney has made several other changes to its marketing strategy. In January, it named Mischief @ No Fixed Address as lead creative agency. VaynerMedia became the brand’s social media and influencer ...

Source: J.C. Penney. Investors in J.C. Penney have had to deal with years of volatility as the stock has lost a huge amount of ground during the.

CEO Marvin Ellison thinks he can turn the retailer around with these ideas. 1. "On the art side of retailing, ... I would argue that J.C. Penney is as good as any mid-tier retailer in our ...