The trench-coat maker hit a downward trend recently and is now focusing on its core outerwear and scarf categories.

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

JCPenney is merging with a retail company with household names to form a new one based in Plano. The longtime local retailer and Sparc Group announced they have combined to form Catalyst Brands ...

On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis. As the ...

JCPenney detailed its Q4 strategy at a virtual briefing hosted by CEO Marc Rosen and Chief Merchandising and Supply Chain Officer Michelle Wlazlo. Guiding the seasonal playbook is a $1 billion ...

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion ...

Inside J.C. Penney’s holiday marketing strategy A seasonal approach centered on savings rides on the heels of the embattled department store chain’s new $1 billion turnaround plan.

JCPenney’s “Make it Count” customer strategy and brand proposition is the centerpiece of the turnaround plan. The retailer went through rigorous data gathering to level set with its core customer base ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

So JCPenney is chasing these shoppers with an overhauled beauty strategy after a long partnership with Sephora ended. It has remodeled stores and added new major brands and private-label clothing ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...