The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Socialist 33-year-old Zohran Mamdani's primary victory shocked the Democratic Party establishment this June, as his campaign played into the hands of an evolving – and chronically online – New ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the same playbook to more of its humdrum toiletries.

KFC Canada stages a Bridgerton-style bacchanalia for its latest "finger lickin' good" campaign from indie AOR Courage.

Says Sally Spriggs, Group Marketing Director of KFC Australia: “We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and ...

KFC Australia has appointed We Are Social as its social agency of record, following a competitive pitch process.The agency will lead KFC’s social strategy and execution, aiming to deliver ...

KFC Australia has appointed We Are Social to lead its social strategy and execution, influencer partnerships and real-time activations.

How Target is tackling back-to-school marketing with dual campaigns Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product ...