Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While a Super Bowl ad can reach over 100m viewers, how many of them are ...

At the top of the funnel, your goal is to attract potential ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

To that end, the company had some advice for brands: Collaborate with creators on full-funnel marketing efforts. Creators can be leveraged to authentically showcase products in sponsored content and ...

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...