Performance marketing is a form of advertising in which the advertiser only pays a platform for achieved results, such as clicks, leads, or conversions. This marketing concept, ergo, ensures a more ...

Mobile marketers pay only for results and can track their performance with various tools, including advanced analytics. With performance marketing, mobile digital campaigns are measurable, and app ...

And while it’s a fair question, it is also a dumb question. Best-in-class brand building: The B2B edition Different sectors, universal concepts It’s fair because most articles, examples and professors ...

The concept of the four Ps has been around since the 1950s. As the marketing industry has evolved, other Ps have been identified: people, process, and physical evidence.

Is storytelling an abstract concept or concrete tactic in B2B marketing? Alex Clarke presents five B2B examples of emotional storytelling as chosen by senior marketers.Once upon a time in a dark, ...

18. Customer Testimonial Videos Customer testimonial marketing video examples effectively build trust and drive conversions. They feature genuine customer experiences, providing persuasive social ...

As a marketer, you're likely looking toward better days ahead. With that in mind, here are my predictions for seven digital marketing concepts that will matter the most in 2023.