Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and ... and it's rare to find internal content marketing teams of more than five ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing ... With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

In today’s fast-paced digital world, businesses must continuously optimize their website, marketing, and sales strategies to ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

Scott Sutton is CEO of Later, a leading social media marketing platform ... Recent Nielsen research validates this approach: full-funnel strategies yield up to 45% higher ROI and a 7% increase ...

The popularity of account-based marketing in B2B is increasing—for good reason ... it increases pipeline velocity and helps to expand business with current accounts. AMB ensures full synchronization ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO ... we were able to ...