Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards.

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where ...

“All models are wrong, but some are useful” – George E. P. Box. Marketers live in a world where every day brings a new hot take on what’s dead and what’s next. The marketing funnel, for example, has ...

The traditional marketing funnel was always more of a framework than a fixed reality. Awareness led to consideration, which led to conversion, and each stage had its own channels, budgets and metrics.

Rejoice! The time has come to ditch our heavy wool coats in favour of the humble jacket. As the sun begins to make its (albeit reserved) return to our weekly forecast, we're faced with the sudden ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here’s what I’m seeing work in 2026. Your website is no longer the first stop — in many cases, it’s not a stop at all ...

Here's your look at the Funnel Runners trailer for this upcoming first-person co-op survival game with escalating disasters and total environmental destruction. Trapped in a doomed city, you and up to ...

Popped collar worn by Duchess of Sussex and Rama Duwaji is rising in popularity, with searches at John Lewis up 1,000% Shoppers are avidly searching for jackets that cover half your face – so much ...

AI search engines are fundamentally reshaping how consumers discover brands, collapsing multi-touchpoint journeys into single conversations. With 59 percent of Google searches now ending without a ...

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...

Founder Esther Hallam owes much of Nara Organics’ success to a decision she made seven years ago largely unrelated to the company’s mission of creating an organic infant formula. Or so she thought.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...