Artificial intelligence has moved deeper into creator marketing, taking on work from creator discovery and vetting to reporting, research, outreach, and campaign administration. But as more of the ...

El Festival IA de Connecta B2B llega a Monterrey tras 8 ediciones El 25 de agosto de 2026, el Festival IA organizado por ...

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

For decades, the Awareness-Consideration-Decision model anchored every marketing strategy deck. It worked because vendors controlled the information. Buyers had to follow the path you laid out. They ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards.

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here’s what I’m seeing work in 2026. Your website is no longer the first stop — in many cases, it’s not a stop at all ...

In their initial conversation, a "high earner, not rich yet," prospective client (a HENRY in industry parlance) sounded like one of planner Nate Hoskin's ideal customers. Processing Content He "had a ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

Who's afraid of the big, bad wool (jacket)? Not us. Funnel necks don't come in one size only, which makes it easy to search for a double-breasted one that elevates your ensemble into straight ...