The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

Traditionally events have dominated the B2B marketing mix thanks to their role in lead generation and maintaining relationships with clients. However, as the marketing landscape has grown more ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

Pinterest’s form and functions have changed dramatically since its initial launch in 2010. A shift towards ad tools and leaning into ecommerce has allowed brands to experiment in how they show up on ...

The IAB revised its 2025 full-year U.S. advertising spend forecast down from 7.3% growth to 5.7%, based on continued concerns about tariffs and other macroeconomic pressures, in a new report. In ...

Two funnel clouds formed near Salinas and Hollister, surprising residents and prompting an investigation by the National Weather Service.The first funnel cloud appeared in Salinas, followed by another ...

With a silhouette that feels both timeless yet directional (a stand collar! a gathered waist! voluminous sleeves!) the funnel-neck jacket is an undeniably appealing solution for transitional dressing.

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some ...