Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

Este artículo analiza el auge de los asistentes de compra con IA para 2026, impulsado por los cambios en el comportamiento de ...

At the India Brand Conclave 2026, marketing leaders from digital lending and payments to FMCG, media, and personal care, discussed how brands must move beyond linear thinking to build full-funnel ...

Industry leaders will come together at the e4m India Brand Conclave to decode growth strategies for building a robust full-funnel marketing ecosystem, as they share insights on the topic “Winning the ...

Founder Esther Hallam owes much of Nara Organics’ success to a decision she made seven years ago largely unrelated to the company’s mission of creating an organic infant formula. Or so she thought.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Mapping your email marketing funnel is essential for effectively targeting customers at different stages, ensuring you send the right content to the right audience. Understanding behavioral signals ...

La división integra medios líderes, comunidades sólidas e influencia en una estructura comercial y creativa única.

If 2024 was the year ‘community’ became a marketing buzzword, 2025 was the year brands realized they had to genuinely build one. It’s why marketers moved past hype-chasing — whether through ...

Marketers promise growth. CFOs want proof. Every channel – from paid search to brand content – is being asked to prove its worth. Yet, few teams truly know which efforts drive the pipeline and which ...

The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

We're in the midst of a seismic shift in marketing —not in what we market, but in how we market. AI is accelerating this shift by transforming how customers search and evaluate brands and products, ...