Marketing-Interactive12h
The bigger the better? How brands can capitalise on oversized marketing
Recently, iconic brands such as adidas and LEGO have delved into the realm of oversized marketing, launching massive outdoor ...
Simon Launches New Data Capabilities
The offering, through the Simon Media & Experiences media unit, enables brands, retailers and agencies to create more ...
Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...
Retailers eye traditional media as retail media booms
At Shoptalk, Albertsons Media Collective’s Liz Roche tells The Drum how the $50bn industry could reshape the entire media ...
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When it comes to shopping, the ultimate status symbol is IRL
Jason Goldberg, the chief commerce strategy officer at Publicis Groupe, a global marketing firm, said the jury is still out on whether e-commerce will ever take over luxury retail, but for now, there ...
Social Samosa17h
When women see other women in leadership positions, it provides inspiration and validation: Hyatt’s Deepa Krishnan
Deepa Krishnan of Hyatt India and Southwest Asia shares insights into her leadership journey, key milestones, inclusivity ...
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.