Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

Ogeeprovides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may be a top consideration for some consumers, efficacy and high quality may be ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the ...

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

Content marketing has become a cornerstone of successful business strategies. However, with so much competition, standing out requires more than just creating great content—it demands a strategic ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Pro tip: Use the 70-20-10 approach to balance your content mix. Spend 70% of your resources on proven formats that ...

In part two of State of the Nation, ad industry leaders lean into some of the most pressing issues of the day including: ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...