When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a ...

Using the Appropriate Measurement Metrics at Each Stage One of the biggest mistakes a company makes is using the same marketing metric across each of the funnel stages. For example, they compare their ...

After studying tens of thousands of points of data to measure the effectiveness of upper-funnel marketing across platforms, we’ve concluded that CTV does a 20%-30% better job on average than any other ...

Here are some ways to consistently attract clients into your funnel: Be consistent with your marketing. Take advantage of real life networking events and sponsorship opportunities.

For example, the marketing team should continue to nurture a lead after passing it to the sales team. This can be done by producing bottom-of-the-funnel (BOFU) content, like product webinars ...

Unlike siloed marketing tactics where the primary goal is to get leads, for example, a full-funnel B2B marketing strategy focuses on the why and the how. This informs how we will reach our ideal ...

The always-on marketing approach needs to be both full funnel and long duration to be impactful to your brand. That said, always-on paid search can be costly, so be strategic.

A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.