Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

Using the Appropriate Measurement Metrics at Each Stage One of the biggest mistakes a company makes is using the same marketing metric across each of the funnel stages. For example, they compare their ...

When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a ...

Vienna, Austria – 31th July 2025 – involve.me, a leading funnel builder platform, proudly announces the beta release of its AI Agent, the first conversational AI for funnel creation. Designed ...

After studying tens of thousands of points of data to measure the effectiveness of upper-funnel marketing across platforms, we’ve concluded that CTV does a 20%-30% better job on average than any other ...

4. Build the Funnel from the Bottom Up Once your conversion engine is working, you can layer on broader awareness initiatives to scale. But without that foundation, you're just fueling a leaky ...

For example, the marketing team should continue to nurture a lead after passing it to the sales team. This can be done by producing bottom-of-the-funnel (BOFU) content, like product webinars ...

Here are some ways to consistently attract clients into your funnel: Be consistent with your marketing. Take advantage of real life networking events and sponsorship opportunities.

Unlike siloed marketing tactics where the primary goal is to get leads, for example, a full-funnel B2B marketing strategy focuses on the why and the how. This informs how we will reach our ideal ...

The always-on marketing approach needs to be both full funnel and long duration to be impactful to your brand. That said, always-on paid search can be costly, so be strategic.