In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with ...

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

The CMP Research Prism for Customer Analytics evaluated fifteen solution providers, including Level AI, and segmented them into five categories: pioneering, leading, core performing, up & coming, and ...

Power Digital, a leading tech-enabled growth marketing firm, today announced the public launch of fusepoint, a data and strategy consultancy designed to deliver enterprise-grade solutions to ...

Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Rob Sanchez is CEO of Anteriad, a leading provider of B2B marketing solutions. Data-Driven. Tech-Enabled. Growth-Obsessed. I never liked the saying, “Work smarter, not harder.” As an ambitious and ...

The startup plans to use the fresh capital to open new stores, upgrade its technology stack, hire more staff and increase ...