Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Just like hiring an accountant to audit your books, having a skilled marketing professional assess your marketing and PR is a ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...

Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive ...

Right before the Super Bowl began in New Orleans, one of the most interesting commercials featured Martha Stewart. The 83-year-old starred in a commercial for the sneaker brand Skechers, which showed ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...