Converse projects SGA's logo all over Boston after beating Celtics
Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat ...
NBA’s Celtics to be sold for record $6.1 billion to group led by private equity mogul Bill Chisholm
Private equity mogul William Chisholm has agreed to buy the Boston Celtics in a deal that values the NBA’s reigning champions ...
Who Holds the Record for Most NBA Finals Runner-Up Titles?
Jerry West, another Lakers icon, is fondly recognized as the silhouette of the NBA logo. This shooting guard made nine Finals appearances, earning a championship in 1972 after experiencing defeat ...