Caitlin Clark and Angel Reese make up one of the greatest player rivalries in American sports.  The two WNBA All-Stars have been playing against each other ...

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

The 60-second spot, narrated by Grammy Award-winning artist Doechii, showcases highlights from several top athletes, including Caitlin Clark, USC women's basketball player JuJu Watkins, Olympic ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.