In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

We all say it, but it’s wrecking marketing--and maybe the economy, too. Why David Ogilvy’s Advertising Bible Is Getting A Modern Update The agency's former CEO Miles Young talks about his new ...

The marketer in question is, of course, David Ogilvy. He was given the educational opportunity of a lifetime—the chance to study at the prestigious University of Oxford. He was expelled, with the ...

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In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Research has a mission every quarter to showcase the finest global thought leadership from marketing research ...

"I wish I could be with you today, in the flesh as they say, but I'm in India. Ever been in India? Very hot. If you don't mind, I'm going to take off my coat." So begins a remarkable seven-minute ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...